Today we learned about Visual Language. Here are some of the notes I managed to take from the lesson:
To examine the relationship between text and image, Barthes chooses to focus on compositions from advertising. Inadvertising, the reader can be sure that signification is always intentional.
Advertising can also cause bad stuffs. Like, there is a poster that says "I want you for US Army" which was a promotion for the World War I recruitment.
"As for the United States entered World War I, between 1917 and 1918 over four million copies of this poster were printer". The bolded colours signify.
The man in the poster has a patriotic top hat and overall colour scheme create pathos and evoke a sense of patriot sentiment.
Context is used to dig deep, not used to wave around.
Advertising is also about signifying imagery onto a poster to promote a certain propaganda. No consuming.
Visual thinking
What is it?
translating theories into abstract forms is basically. From a philosophical point, reality may not what it seems.
Visual Rhetorics - looking them as a figurative speech. Language is a code / the language of seeing
It is NOT about aesthetics! It is purpose becoming a style and eccentricity.
Rhetorics are contextual definitions of a concept
Surrealism - a dreamscape
Artist Reference:
Andy Warhol
Salvador Dali
Luis Bunuel
Akira Kurosawa
David Lynch
Need high quality drawing for storyboards
Film criteria
Eccentric
Adopt Visual Context
Reactive Space
This lesson was our last lecture! However, we still do our assignments.